Five Reasons Why Your Marketing Strategy Is Dead In The Water If You're Not Doing Video

Consumers and marketers are putting increasing importance on video content.

YouTube is second to only Facebook when it comes to vying for your attention. Traditional media have been left for dust and this means opportunities to engage consumers through captivating video content have never been as accessible as it is today.  

Here are 5 reasons why you are likely to see a continued shift towards video in 2019 and beyond.

1. Its SMART

Specifically when it comes to tracking your video. With traditional tracking metrics can be limited. Compared to text, the ability to track individualised video results is streets ahead. Google Analytics and new apps allow for users to track how well their content is performing on their website.

2. Mobile Tech Demands More Video

Technology has and will continue to move towards video content as it's primary channel of communication. The mobile experience is more personalised and with autoplay features becoming commonplace video content is attaining even higher levels of attention.

3. Easier On The Audience

Video content can appeal to even the most dismissive audience. Consumers are becoming less and less interested in reading your marketing blurb...and why should they when they can can passively consume the same content as well as interact if the mood takes them.

4. It Resonates More

If its done right video can connect to your audience on a much deeper level than words can. When audio, visuals and a great message come together you are much more likely to elicit a response from your target audience.

And here's the crunch...

5. It's Still A Competitive Advantage

Video is not as mainstream as you might think. Whilst many businesses have cottoned on to the fact that it is the future, few have figured out how to get their message across with the new medium. It is for most still quite intimidating...and those that are attempting it are often missing the mark by a long shot and doing more damage to their brand than good.

There's a huge untapped audience out there waiting for those that dare to connect so if you'd like to take a step to understanding how video content can work for your business then please do get in touch. It's not as scary as it might seem. We're always happy to give you the benefit of our expertise and give you a few ideas.